Usernames allow you to easily promote your presence on Facebook. They can be used in your marketing communications, company website and business cards.

Facebook Ads are the best way to build awareness of your Page and drive new fans. Take advantage of Sponsored Stories, a paid way to amplify actions:
Examples
1. Page Post Story: More of your supporters will see your most recent Page post.
2. Page Like Story: When someone Likes your Page, their friends will learn about your Page.
3. Post Like Story: When someone Likes your post, their friends will see the content. 

Social plugins let people see what their friends have liked, commented on, or shared across sites on the web.
Examples
1. Like Box: Enables people to Like your Facebook Page and view its stream directly from your website.
2. Like Button: Lets people share pages from your site back to their Facebook profile with one click.
3. Comments: Easily lets people comment on any piece of content on your site.

This guide is designed to help organizations and public figures make the most of Facebook Pages to tell their stories and build deep, lasting connections with their audience.
Develop your Page
1. Tell your story
2. Share rich content
3. Create a dialogue
4. Amplify your impact
5. Measure and optimize 

Facebook products, such as Ads, Pages, and Deals, allow your local business to reach and connect with your current and future customers.
Maximizing your Facebook Page
1. Start the conversation
2. Expand your fan base
3. Analyze and optimize

Facebook Marketing Solutions helps marketers create rich social experiences, build lasting relationships, and amplify the most powerful type of marketing – word of mouth.

Five Guiding Principles
1. Build a strategy that is social by design
2. Create an authentic brand voice
3. Make it interactive
4. Nurture your relationships
5. Keep learning